‍

Mississauga, Ontario – May 14, 2025 – The Ontario Restaurant Hotel & Motel Association (ORHMA), the largest provincial hospitality association in Canada, is proud to announce a strategic partnership with Picsume, an award-winning Canadian software company transforming the hiring process. This collaboration will give ORHMA’s 5,000+ members—representing over 11,000 hospitality locations across Ontario—access to cutting-edge hiring technology designed to streamline recruitment, attract top talent, and ensure compliance with evolving employment regulations.

“At ORHMA, we’re committed to supporting our members with innovative workforce solutions that address the real challenges they face,” said Fatima Finnegan, VP of Workforce Initiatives & Industry Relations at ORHMA. “Picsume brings a modern, skills-focused hiring approach that removes barriers for job seekers and helps hospitality employers hire more efficiently and equitably—all while staying compliant with evolving employment standards. We’re excited to bring this resource to our members across Ontario.”

A Partnership to Strengthen Ontario’s Hospitality Workforce

The hospitality industry remains one of Ontario’s largest employers, yet employers across the sector continue to face challenges in recruitment, retention, and regulatory compliance. ORHMA’s partnership with Picsume is not just about job postings—it’s about empowering businesses with the right tools to build resilient and future-ready teams.

Picsume’s dynamic, all-in-one hiring platform replaces outdated methods with a transparent, skills-first approach that focuses on meaningful candidate connections. With live work profiles, smart matching technology, and automated compliance tools, employers can confidently reduce time-to-hire, meet provincial employment standards, and attract quality candidates who are ready to work.

Key Benefits for ORHMA Members:

• Built-in Compliance with Ontario’s ESA: Picsume simplifies compliance with upcoming Employment Standards Act (ESA) changes, offering built-in tools to help employers meet their legal obligations with ease.
• Bias-Free, Skills-First Hiring: Supported by IRAP funding, Picsume’s AI-powered platform connects employers with top talent based on skills and compatibility—reducing bias and improving hiring outcomes.
• Exclusive Access to Hospitality Job Network: ORHMA members gain entry to a first-of-its-kind, industry-specific job network designed to connect employers with job seekers and hospitality students across Ontario.

‍

“Having deep personal roots in hospitality, we understand the real hiring challenges this industry faces—from high turnover to talent shortages in fast-paced environments,” said Jordan Goure, President & CEO of Picsume. “Through this partnership with ORHMA, we’re proud to support Ontario’s hospitality sector by giving businesses the tools they need to hire smarter, faster, and more confidently.”

The partnership is now live. ORHMA members can access exclusive pricing and hospitality-focused features through Picsume’s platform, including a dedicated job board tailored for Ontario’s hospitality workforce. Non-members are encouraged to contact ORHMA to learn more about joining and accessing these benefits.

For more information, visit picsume.ca/orhma.

Media Contacts:

Candice Dennis, Director of Marketing, Picsume

candice@picsume.ca | (519) 995-9055

Picsume.ca

‍

Email: info@orhma.com

Phone: (905) 361-0268

Website: www.orhma.com